Apple Trade In
The page hierarchy was thoughtfully designed to cater to a range of user scenarios, ensuring an optimal experience for all. By featuring the devices for trade-in, we not only provided convenient access for experienced customers but also conveyed a compelling value proposition to new users.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production
Apple Trade-In Cards
The page hierarchy was thoughtfully designed to cater to a range of user scenarios, ensuring an optimal experience for all. By featuring the devices for trade-in, we not only provided convenient access for experienced customers but also conveyed a compelling value proposition to new users.
Apple Trade-In Cards
The trade-in device cards have been meticulously crafted to adhere to Apple's current design patterns. These cards not only enhance the visual interest, but also showcase the most commonly traded-in devices and offer convenient functionality to explore additional information or initiate the trade-in process, ensuring a user-friendly experience that aligns with customer needs.
Apple Trade-In Process Illustrations
Illustrations were thoughtfully crafted to add visual interest and accommodate the step-by-step trade in processes for both online and in-store.
Apple Trade-In Process Illustrations
Illustrations were thoughtfully crafted to add visual interest and accommodate the step-by-step trade in processes for both online and in-store.
Quick Answers
We found it valuable to users to address any concerns they might have at this moment in the experience. The most concerning information was prioritized from the Frequently Asked Questions section to quickly provide context and support for any detailed or nuanced buying considerations.
AirPods 3rd Generation
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Card Monthly Installments
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Michael Kors
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production