About

I prioritize three key principles: empathy, effective communication, and inclusivity.

I strive to understand the perspectives and needs of others, allowing me to create meaningful connections and foster collaboration. This forms the foundation for successful partnerships and impactful outcomes.

When presenting my work, I emphasize the collective effort by using "we" to highlight the value of teamwork and acknowledge the collective achievements.

With an unwavering commitment to finding solutions, I actively seek opportunities to address friction points within the internal design process. By identifying and implementing measures that reduce errors, streamline workflows, and eliminate repetitive tasks, I strive to enhance overall productivity.

My focus on continuous improvement ultimately leads to more efficient and effective outcomes for the team.

About

I prioritize three key principles: empathy, effective communication, and inclusivity.

I strive to understand the perspectives and needs of others, allowing me to create meaningful connections and foster collaboration. This forms the foundation for successful partnerships and impactful outcomes. When presenting my work, I emphasize the collective effort by using "we" to highlight the value of teamwork and acknowledge the collective achievements.

With an unwavering commitment to finding solutions, I actively seek opportunities to address friction points within the internal design process. By identifying and implementing measures that reduce errors, streamline workflows, and eliminate repetitive tasks, I strive to enhance overall productivity. My focus on continuous improvement ultimately leads to more efficient and effective outcomes for the team.

Projects

AirPods 3rd Generation

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Apple Trade In

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Apple Card Monthly Installments

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Michael Kors

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Apple Trade In

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Role

Lead Designer

Responsibilities

Art Direction
Design
Production

Apple Trade In

The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.  

Role

Lead Designer

Responsibilities

Art Direction
Design
Production