A comprehensive redesign was executed for the product page of the AirPods 3rd Generation, strategically incorporating marketing content to bolster buyer confidence and effectively highlight the key enhancements over its predecessor. Notably, the inclusion of features such as spatial audio and an extended battery life played a pivotal role in distinguishing this updated version.
By integrating this marketing content on the product detail page (PDP), we successfully amplified the value proposition for customers evaluating the AirPods Pro, ultimately fostering informed purchasing decisions.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production
A comprehensive redesign was executed for the product page of the AirPods 3rd Generation, strategically incorporating marketing content to bolster buyer confidence and effectively highlight the key enhancements over its predecessor. Notably, the inclusion of features such as spatial audio and an extended battery life played a pivotal role in distinguishing this updated version.
By integrating this marketing content on the product detail page (PDP), we successfully amplified the value proposition for customers evaluating the AirPods Pro, ultimately fostering informed purchasing decisions.
Michael Kors
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Card Monthly Installments
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production