Within my role, I engaged in ongoing communication with both design and engineering departments, facilitating the seamless alignment of their efforts for development purposes.
Additionally, I oversaw the approval process for seasonal publications, ensuring their successful completion and adherence to standards.
Role
Lead Designer
Responsibilities
Art Direction
Design
Prototyping
Production
Within my role, I engaged in ongoing communication and collaboration with both design and engineering departments, facilitating the seamless alignment of their efforts for development purposes.
Additionally, I oversaw the approval process for production, ensuring their successful completion and adherence to standards.
Role
Lead Designer
Responsibilities
Art Direction
Design
Prototyping
Production
I created and defined UI elements, behavior, typography, and image assets for desktop and mobile.
I developed and governed a comprehensive component library consisting of numerous documents spanning hundreds of pages. This work was shared across leadership, the design department, and engineering teams.
It was crucial in fostering brand consistency and facilitating seamless alignment between design and engineering efforts, ultimately enhancing the overall effectiveness of our projects.
Role
Lead Designer
Responsibilities
Art Direction
Design
Prototyping
Production
I created and defined UI elements, behavior, typography, and image assets for desktop and mobile.
I developed and governed a comprehensive component library consisting of numerous documents spanning hundreds of pages. This work was shared across leadership, the design department, and engineering teams.
It was crucial in fostering brand consistency and facilitating seamless alignment between design and engineering efforts, ultimately enhancing the overall effectiveness of our projects.
Apple Trade In
The landing page for Apple Trade In was redesigned to both evolve with Apple’s current aesthetic and prepare it for future functionality.
Role
Lead Designer
Responsibilities
Art Direction
Design
Prototyping
Production
I also designed and created new components and interactions that helped create additional page layouts for endless combinations.
Role
Lead Designer
Responsibilities
Art Direction
Design
Prototyping
Production
AirPods 3rd Generation
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Card Monthly Installments
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production
Apple Trade In
The landing page for Trade In was redesigned to both evolve with Apple and prepare it for future functionality. Research and user personas identified the multiple use cases, and helped define the perfect balance of content and hierarchy.
Role
Lead Designer
Responsibilities
Art Direction
Design
Production